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strategic communication

Strategic Communication

Program Description

This minor will serve students who are interested in pursuing knowledge of public relations, advertising, marketing, event planning, and campaign design/evaluation to compliment majors outside the Department of Communication. The minor will help students understand branding, media buying, copywriting, and other skills related to the professional practice of public relations, advertising, marketing, and event planning. Courses examine strategic communication writing (e.g., press releases, media kits), graphic design (e.g., Adobe Creative Suite), account planning, and both theoretical and applied strategy.

Declaration Requirements: To declare the minor, students must first complete a COMM course at the University of Utah with a C or better and have a 2.75 cumulative University of Utah GPA in at least 9 credits hours.

Academic and Career Opportunities

The Strategic Communication Minor requires a minimum of 18 credit hours. Two introductory courses must be taken to ensure that students learn basic background concepts (COMM 1130 and COMM 2580) and the remaining credits are to be selected from foundational courses (2 courses) and method/theory courses (2 courses). Foundational courses cultivate writing skills related to strategic communication practice, explicate key areas of strategic communication research (3580, 3690, 5300), cover interrelated areas of strategic communication (3670, 3680, 5590), develop team skills and the ability to work with clients (3610, 3630, 5580), cultivate basic production skills (4570), or engage advanced coursework focused on media ethics (5560).

Last Updated: 8/21/23