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Program Description

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want. Students also have the option of choosing the Professional Selling & Business Development emphasis for the program.

The Student Experience

To gain professional experience while still in school, considering completing an internship, undergraduate research project, or study abroad program. The David Eccles School of Business has a number of involvement opportunities for students: join the American Marketing Association (AMA), Business in Sports Club, Fashion in Business, or AdThing Utah to network and meet like-minded peers.

Career Opportunities

After graduation, students are prepared to pursue careers in a number of marketing fields and areas, such as: advertising, promotions, market research, public relations, manufacturing, and sales management. U alumni have found works in these and other areas, such as technology analysis, software engineering, real estate, and digital marketing. Marketing skills are an excellent asset to a number of other careers and endeavors, such as entrepreneurship, freelancing, and consulting. Students who wish to attend graduate school may consider programs and jobs in business administration, accounting, information systems, law, or communication.

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Last Updated: 8/21/23